Scaling Functional Nutrition Practitioners without the overwhelm

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FOR PRACTITIONERS WHO WANT TO MAKE A BIGGER IMPACT AND BIGGER INCOME

❃

FOR PRACTITIONERS WHO WANT TO MAKE A BIGGER IMPACT AND BIGGER INCOME ❃

01 YOU’RE TRYING TO PIECE TOGETHER INTERNET INFO, but feel overwhelmed and lost. 02 YOU LACK SYSTEMS, STRUCTURE AND SALES CONFIDENCE WHICH IS impacting your client experience. 03 You’re spinning your wheels in your business & feel unsure of what to focus on. 04 You’re studying what others are doing INSTEAD OF GETTING laser-focused on your marketing, strategy and systems. 05 YOU WANT TO INCORPORATE MORE LAB TESTING, but have no clue how to use or interpret specialty labs.

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What if instead…

YOU FELT CONFIDENT IN APPLYING FUNCTIONAL MEDICINE EDUCATION WITH EVERY CLIENT

YOU HAD EFFICIENT PROCESSES & AUTOMATIONS SO YOUR BIZ RAN BETTER (WITHOUT YOU IN IT ALL THE TIME)

YOU COULD EASILY LEVEL UP YOUR CLIENTS EXPERIENCE FROM START TO FINISH

LEARNED THE SKILLS TO CONFIDENTLY SELL YOUR SERVICE (& NAVIGATE OBJECTIONS)

I promise it’s 100% possible to scale your biz without the burnout.

LET ME GUESS…

YOU WANT A FUNCTIONAL NUTRITION PRACTICE FILLED WITH PURPOSE & PASSION (SO WORK IS FULFILLING 🎉)

YOU WANT STEADY MONTHLY REVENUE & DREAM FINANCIAL SECURITY RUNNING YOUR BIZ (I MEAN, YES PLS 💰)

YOU WANT TIME FREEDOM TO TAKE CARE OF YOURSELF AND YOUR CLIENTS WITHOUT THE OVERWHELM (THE DREAM 💭)

“FNPI was everything I was looking for! Hands down one of the best investments I’ve made in a long time.”

- TAMARA MELTON

INTRODUCING

FUNCTIONAL NUTRITION PRACTIONER INSTITUTE

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MAKE BIGGER IMPACT

We’re on a mission to change the stats.

FNPI is a functional nutrition certification program. We have work to do today as a practitioner community. 6 in 10 adults in the U.S have a chronic disease. 4 in 10 adults have 2 or more. America’s health care system isn’t working. Period. Medications on medications that cause new side effects and don’t address the root cause? no thank you. There’s a better way. A functional medicine, root cause approach kinda way.

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What’s Included in FNPI

TRAININGS

From comprehensive functional medicine trainings, to systems & sales, we walk you through The Practitioner Profit Method to teach you what, how, when, why behind scaling your practice & expanding your clinical skills.

LIVE CALLS

Clinician & entrepreneur discussions. Each week we’ll meet as a group to review content, implement & provide customized coaching based on what you need that week.

1-ON-1 STRATEGY CALL

Let’s take a deep dive into your business. We’ll map out the best strategy for you based on where you are today. That includes marketing, systems, your offer(s) & and of course, your revenue.

PRIVATE COMMUNITY HUB

The friends you didn’t know you needed (seriously). Connect & collaborate with like-minded practitioners who will be leading & leveling up right along with you.

CASE STUDIES

Review functional medicine case studies from start to finish & see how it all flows together, so you can feel confident helping clients with tough cases.

PROTOCOLS, TEMPLATES & CHEAT SHEETS

Gain access to the exact tools I use in practice. From protocol guidance, to client paperwork, to progress tracking systems to cheat sheets for interpreting lab work. Handing it all over to you

  • <autoplay speed=5>“I have so much more confidence in my ability to sell my packages and in the value that I bring!”</autoplay>

    Prior to going through FNPI, I felt like I was spinning my wheels in my business. I was juggling being a mom with trying to run a business, but I was not giving my business the energy that it deserved or needed to truly grow. After FNPI, I feel so much more confident in my knowledge base, my ability to help my clients dig deeper into their health issues and get to the bottom of what has been holding them back, and my business runs seamlessly for both me and my clients. I have so much more confidence in my ability to sell my packages and in the value that I bring!

    —AUDREY HASSE
    @rooted.well.nutrition

  • “FNPI gave me the plan and answers i needed to finally grow my business and get clients! FNPI gets 5 stars from me!”

    Prior to FNPI I felt completely lost in the world of private practice. I dove right into entrepreneurship right after grad school and I spent weeks stalking other peoples Instagram's trying to study marketing and sales strategies, how they booked sales calls, how other RDNs websites looked, etc. I overwhelmed myself - but I knew I could get there with the right mentor and guidance. I've been given all the tips and tricks to grow my business - not answers. FNPI gave me the plan and answers I needed to finally grow my business and get clients! FNPI gets 5 stars from me!

    —JAMIE DELAURENTIS
    @legaliving

  • “FNPI was everything i was looking for! hands down one of the best investments i've made in a long time.”

    Before FNPI, I was trying to piece together everything... and was feeling overwhelmed and lost. I didn't have good systems in place to run my business was was fumbling to find educational resources for my clients. FNPI was everything I was looking for! Hands down one of the best investments I've made in a long time. This is the only program I have seen that has both the practice and the business side of functional nutrition all in one place!


    —TAVA STERNBERG
    @hubhealthyboston

  • "FNPI gave me the confidence to increase my prices and sell!"

    I think every RD in private practice should have the tools and resources that Robyn shares in FNPI! I had already taken courses in functional medicine, but learning from someone who knows how to run a successful practice felt extra valuable. Not to mention, my money mindset has totally changed! FNPI gave me the confidence to increase my prices and sell! The proof is in my revenue which increased by 4x in the first month and then I more than doubled that in the 3rd month!

    —TAMARA MELTON
    @tamaras.table

TAKE A LOOK INSIDE THE PROGRAM

A 4-month IMMERSIVE COHORT DESIGNED TO HELP YOU expand your functional skills & scale your business 

Our program is broken down into 3 key phases to help you optimize your biz without the burnout

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Plus, You’ll Get Access to The Lab Room

Inside The Lab Room, we’ll cover various labs and how to interpret them for your clients. We’ll also review a variety of case studies, so you can see how functional medicine flows from start to finish.

  • Blood Chemistry Lab Overview

  • Nutrient Ratios

  • Iron & Copper Metabolism

  • High Free Copper

  • High Free Copper

  • Thyroid Labs

  • GI Map Test

  • Hair Tissue Mineral Analysis [Htma]

  • Sibo Deep Dive **

  • 24 Hour Iodine Loading Test **

  • Pros/Cons Of Food Sensitivity Testing **

  • Dutch Test - Androgen Portion **

  • Dutch Test - Estrogen & Progesterone Portion **

  • Dutch Test - Adrenal Portion **

** Plus, get access to additional lab deep dives like DUTCH, SIBO & Iodine testing and more business lessons in our continuation membership after your 16 weeks in FNPI

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YOU’LL ALSO GET ACCESS TO THESE BONUSES

A variety of Demos & Resources including:

  • FNPI protocol guide

  • Form & waiver templates

  • How to prioritize labs checklist

  • Recorded evaluation, lab review & sales call examples

  • Blood labs interpretation sheets

  • Temps & pulse guide

  • Sales script templates

  • 20+ how to tech videos

  • Application response templates

IT’S TIME TO MAKE A BIGGER IMPACT AND A LOT MORE INCOME WITHOUT THE BURNOUT

We deeply believe the medical system needs a full person, functional approach to work and we need more practitioners doing this work.

FNPI was born to support practitioners in a deeper way with more mentorship and application based learning so you can make bigger impact, bigger income and run your business in a way that allows you to finally get back to life.

Here’s what fnpi alumni are saying

NICOLE FENNELL

@chewsfoodwisely

AMANDA BROWN

@amandabrown.rdn

ANABELLE CLEBANER

@ttcdietitian

TAVA STERNBERG

@hubhealthyboston

MEGAN TAYLOR

@refined_wellness_by_megan_

JENNY MAHONEY

@jennymahoney_rdn

RACHEL MUZZY

@bloat.free.nutritionist

MELODY DEDMON

@saltoftheearth_nutrition

CHRISTINA PAXTON

@wholebodynourish

ELIZABETH ARENSBERG

@gratefulgut_nutrition

ABBY MALLOY

@abbymnutrition

KATE NETZ

@katenetznutrition

KRISTA DABEL

@KristaDabel

RACHEL SANDOVAL

@rachelsandovalrdn

KELLY PRESTON

@nourished.motherhood

JAMIE DELAURENTIS

@legaliving

RACHEL OLSON

@brazi.nutritionist

AUDREY HASSE

@rooted.well.nutrition

HALEY GARELLI

@haley.garelli

BAILEE HART

@prediabetes.weightloss

KELSEY SNIEGOWSKI

@nutritionwithkels

CALLE PISK

@cal_lepisk

FLANNERY NIELSEN

@thenewnourished

ALLIE MURPHY

@restordbyallie

TAYLOR VANDYK

@tay.vandyk

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MEET THE FOUNDER OF FNPI

Hi, I’m Robyn Johnson

Robyn is a Functional Dietitian Nutritionist and has built multiple businesses within the functional space including her 1-1 practice, The Clear Skin lab, FNPI and her mineral product line, Rayvi.

Her journey of addressing the root cause of her psoriasis & period problems changed her life and led her down this career path. It wasn’t her Nutrition & Dietetics degree that gave her the tools though. While her Bachelors, Masters and Dietetic internship provided valuable education, it wasn’t exactly the root cause lens she was after. To seek additional functional training, she applied and was accepted as one of the first students to complete the Integrative & Functional Dietetics mentorship program at Kansas University Medical Center. One of the first programs of its kind in the country at the time. From there, she went on to invest hundreds of thousands of dollars to continue her education in the root cause medicine space.

ROBYN HAS CONTINUED TO BUILD HER EXPERTISE THROUGH

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  • contributing interviews for documentary series

  • contributing content for online programs

  • Completing additional certifications and online programs

  • Attending yearly medical conferences

  • writing blogs for various brands… and more!

  • working with clients one-on-one

  • speaking at professional conferences

  • Co-authoring a chapter in the Integrative and

  • Functional Medical Nutrition Therapy textbook

  • interviewing for numerous podcasts

AFTER A DECADE OF WORKING WITH CLIENTS AND DOING MENTORSHIP CALLS WITH OTHER PRACTITIONERS, SHE WANTED TO PROVIDE SOMETHING THAT DIDN’T EXIST FOR PRACTITIONERS BUILDING THEIR PRACTICES.

A comprehensive, application focused program that encompassed both business and functional clinical training. Something she desperately needed when she started her career. This is how FNPI was born.

We’ve tracked members’ progress up to 1 year post graduation & here’s what we can tell ya:

96%

of members actively accepting clients made their investment back w/i 1 year

3-6 moNTHS

average time it takes for our members actively selling & accepting clients to make their investment back

100%

of our students report an increase in their clinical confidence after FNPI

2X

increase in business confidence

4X

average increase in monthly revenue

GOT A BURNING QUESTION? check these first

  • The ideal professional for this program has foundational nutrition education/training. This program is not a Nutrition 101 program. You will get the most out of this program if you are actively seeing clients or plan to ASAP.

    Prerequisites:

    1. You have an LLC /have actively started your business

    2. You are a healthcare practitioner (see additional qualifications below)

    Healthcare Practitioner Qualifications:

    1. Dietitians & Nutrition professionals (ie. CNS, NTP) - automatically qualify

    2. Non-Nutrition Practitioners (chiropractors, Physicians Assistant, Nurses, Nurse Practitioners, acupuncturist, Physical Therapists): we recommend prior Nutrition 101 education or deep self study.

    3. Health coaches- we require either a BS in nutrition or dietetics or you completed another program like FDN & you have experience working 1-1 with clients.

    If you haven’t started your business yet, we recommend coming back when you’re actively beginning the process. You’ll receive the best ROI if ready to take action with sales within 3 weeks of joining.

  • Yes. We’ve had the following graduate from FNPI: dietitians, Nurse practitioners, Nurses, Physicians Assistants, Nutritionists, FDN graduates, CNS’s & Health coaches.

  • Short answer is yes. If you qualify for FNPI, you can order labs. Lab ordering ability varies by specific lab companies, licensure & country/state laws so the route may vary based on those details.

    Depending on your training & location, you may be able to start ordering labs already & directly with the companies.

    Others can utilize the partnership we have with a 3rd party company (with a cosigner). We’ll show you how to do this inside FNPI.

  • We cover interpretation & application of DUTCH test, GI MAP, HTMA and many, many blood chemistry labs. Additionally, you’ll know how to identify the need for labs and how to use symptoms and history to guide you first. Additional lab trainings included on iodine testing, mold, MRT and others in the optional ongoing membership after completion of the 16 weeks.

  • We have an optional month-to-membership to continue mentorship, gain access to new business and clinical lessons, attend monthly office hours and receive support on your clinical cases, as needed.

  • Orientation is a fixed date/time determined once doors close; the rest of the live call days/times are voted on once inside the program.

    Live group calls are typically held on Tuesdays or Thursdays sometime between 10am-5:30pm CST.

    Our goal is to select a day/time that works for every member. Regardless, all calls are recorded and sent out after.

  • FNPI is designed for practitioners wanted to scale their private practice, we believe to have the best outcome in that two things are required:

    1. An effective business strategy

    2. A high level of clinical confidence

    If you’re seeking just business mentorship/strategy please email info@nutritionbyrobyn.com

    If you’re not in private practice & want to enhance your clinical skills, you can absolutely still join to take advantage of the packed clinical education inside FNPI.

  • We suggest setting aside 2-3 hours/week to work through content & attend the live calls. Besides the live call, all content is available to watch on your own time.

  • Nope! While we do discuss lab use and interpretation, this program is about the big picture and we put a massive emphasis on clinical application. Labs are only part of the story but you can do a lot without them. You’ll graduate this program with confidence in supporting a client from start to finish. Not to mention the business support & growth.

  • Short answer - yes. Long answer - there are some challenges with lab ordering in NY. Some lab companies will not approve account requests for NY based practitioners (eye roll, I know). We discuss alternative options for you inside FNPI. The good news is, with the right connections & information, you can still get your clients the lab data they need.

  • Our Dietitian members have been able to get 13 CEU’s approved (we teach you how to enter into your CDR log to improve chances of approval). This would depend on your field & board regulations. We can’t guarantee approval for all types of practitioners.

  • For January 2024, the investment if $12,000 with various payment plans available.

  • We run a live cohort 2-3 times/year. Both the business & clinical mentorship inside FNPI is high touch and provided by experienced industry leaders. We keep this program intimate and high touch so members receive to most incredible ROI & results.

  • Apply here - we’ll be in touch within 2 business days

make an impact, make an income, make a difference

expand your skills & change lives with a functional medicine approach to wellness.